Launch your career in the digital space with our intensive Digital Marketing Certificate course. Learn to create impactful marketing plans and leverage media to engage and retain customers effectively. In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media.
The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
Course Module Outlines
- Module 1: Marketing in the Digital Era
- Module 2: Crafting a Digital Marketing Plan
- Module 3: Acquiring Customers, Paid Media
- Module 4: Acquiring Customers, Owned and Earned Media
- Module 5: Engaging Customers
- Module 6: Allocating Budget and Measuring Success
Potential Job Roles:
- Digital Marketing Specialist
- Social Media Manager
- Content Marketing Manager
- SEO Specialist
