“Tell me a story!” Something we all have heard or said so many times. As children, it is through stories we begin to learn how the world works – and that is why we are all so strongly attracted to them. Stories can invite us into an unthinkable reality, they help us learn from the past or even see the future, they offer archetypes of good and evil and can very well play with our imagination as well as logic. A good story can sell everything – not only does this apply to books and movies, but also to everything we do in our professional and personal life. We need a story to design a strong presentation, create an effective post for social media, manage an interview, deliver a business pitch or write an academic essay.
Program Goals
- Mastering the art of storytelling (“Show Don’t Tell” techniques)
- Thinking imaginatively, creatively with an “outside the box” attitude
- Writing for the audience with an ability to make them see your point of view
- Selling your idea, concept or product through a variety of narrative tools and methods (presentation, advertisement, blog, CV, essay, public speech)
- Enhancing your English vocabulary, composition and writing style.
Career opportunities:
- Advertising Copywriter
- Arts Administrator
- Creative Director
- Digital Copywriter
- Editorial Assistant
- Magazine Journalist
- Newspaper Journalist
- Writer
- Talent Agent
